As technology advances in every area of our lives, we find new inventions that make tasks easier for everyone. Unfortunately this includes identity thieves, who can download your personal data from your credit cards or passport, just by passing you by! Many credit and debit cards, enhanced drivers licenses, passports and other personal ID cards have a radio frequency identification (RFID) chip embedded in the card. This chip contains personal and account information necessary to complete transactions. With the right equipment, the sophisticated thief will have all it needs to go shopping on your account. Not funny! There is a...
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If you use promotional products in your marketing mix you might have experienced one of these… • You know that using promo products is a good business practice but don’t know exactly how to fit them in your mix. • Making buying decisions because you have a...
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In a time were the world seems to have gone digital, no doubt many people will use a digital form of calendar. However, chances are those same people will own a hard copy calendar, or even more than one, and keep it handy at work and at...
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A few years ago my 19-year-old daughter proudly showed me a recognition pin she had gotten from the well-known chain restaurant where she works at, as her one-year anniversary award. What got my attention is that although she...
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The month of October gives businesses the opportunity to demonstrate to the community the values they stand for. Regardless of the size of your business, this breast cancer awareness month offers a variety of opportunities to stand out and...
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Since I get asked from time to time, what the difference is between advertising, publicity, promotions and marketing, I want to share this definitions I came across some time ago, published by Reader’s Digest as Circus Marketing , that...
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